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Corporate Entertainment Strategy: 5 Brilliant Steps

The New Year is a welcome opportunity to reflect on what works and what doesn’t when it comes to corporate entertainment. Were clients impressed or disappointed at that last professional bash? How can you delight and thrill them all over again at the next business function?

Choosing corporate entertainment isn’t easy. From planning the financials to choosing a theme and the performers themselves – there’s a lot to think about.

Here’s a five-step Corporate Entertainment strategy to make things easier and to wow a business crowd in 2018.

  1. Compose a budget

This is the most crucial stage of the planning process because it directs everything you do. Corporate event entertainment costs anything from a couple of hundred pounds to £10,000 and above. Set a limit on what’s affordable. Most acts have several price tags based on their performance line-ups or the duration of their sets.

  1. Finalise a date & venue

Venues fill up fast through the year. Pip others to the post by booking your favoured site as early as you can by discussing what’s feasible with the management team. They might have restrictions – for a certain number of guests, say, or the equipment on site. By gauging what you’re able to do, the entertainment hire will have a sense of where they’ll fit into the environment, and how they can overcome any challenges it presents.

  1. Think on your theme

What’s the mood of your event? Is it calling for a wild, raucous rock musician, a troupe of classical players, or an interactive magician/comedian/impersonator?

There are endless themes to pick from, such as Hollywood or Garden Party. Choose Ancient Rome or Golden Age Jazz. A traditional affair might call for a harpist to soundtrack the drinks reception. For other occasions, a ‘casual’ feel can push the boat further into something more contemporary or offbeat.

  1. Draw up the potential schedule

Regardless of what your corporate event entertainment is, they won’t be the sole star of the show. Speakers want to say a few words and an awards shortlist could take several hours to plough through. You need to anticipate where performances are best placed, breaking things up. Getting the timing right is crucial. You need to make sure the acts have time to dazzle the audience and shine, but ensure they don’t overrun.

  1. Head to an online entertainment agency

Armed with all of this information, start searching the web for the right entertainment options. Silk Street is your immediate landing zone. We have a fantastic selection of singers, musicians, dancers and comedy hires. All are ready at the click of a button. All are fully vetted, delivering the goods for every booking.

Why not see what we’re made of?

Use our five-stage plan and you’ll be heading into 2018 with a dazzling corporate entertainment strategy. Call or message us for further advice if you’re stumbling on the way…



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