The big brands demand the best entertainment – and names don’t come much bigger than Mercedes-Benz. The company is one of the best-known and most-loved manufacturers on the planet. Every time they open a brand new showroom, they mark the occasion with equally exceptional entertainment for corporate events. Mercedes-Benz contacted Silk Street to light up their showroom unveilings – and it was an honour to play host with them.
We supplied our high-end Silk Street Jazz to both the Sheffield showroom relaunch and the Harrogate opening. The band were on fine form from beginning to end. They stood proudly next to the red carpet and put on performances that are bound to live long in the guests’ memories.
In this case study, we travel back in time to these incredible showroom openings. Here’s an insight into how we supply entertainment for corporate events such as those hosted by Mercedes-Benz:
Corporate entertainment for the times
Nobody adds class to proceedings quite like the dapper Silk Street Jazz band. They were a natural choice for this upmarket event. And it should come as little surprise that the musical group were well-received at both of Mercedes-Benz’s grand openings.
Renowned for designing cars with elegance and grace, the automobile firm required music as smooth as the body of an SLK for their showroom celebrations. Silk Street Jazz were there on the double, playing beautiful jazz music that fit perfectly with the esteemed surroundings.
The band effortlessly achieved the ideal middle ground between background music and show-stopping party pieces, and never overshadowed the occasion. Drawing on acoustic instruments, their performance was gentle and heart-warming. This also meant they could perform anywhere in the showroom with no power restrictions. They exceeded the expectations of the VIP crowd made up of loyal customers, most of which the showroom staff knew personally.
Corporate entertainment like this should be special yet subtle – reflecting the host’s prestigious name. Silk Street Jazz went above and beyond, making the Mercedes-Benz showroom openings two nights to truly remember.
The ideal welcome act
Silk Street Jazz’s real appeal lies in their incredible talent and ability to adhere to the demands of the event in question.
On this occasion, the band produced a carefully constructed set. They welcomed members of the Mercedes-Benz network as they made their way through the front doors. The music was designed to put guests at ease from the moment they stepped foot inside the showroom, and get them in the mood for an evening of celebration.
High-end corporate entertainment isn’t purely about taking the breath away. On the contrary, it requires discipline and professionalism. Music at these occasions should be easy on the ear, but never draw the eye away from the main attraction. In this scenario, the catalogue of beautiful cars in the new and revamped Mercedes-Benz premises needed to be front and centre.
Silk Street Jazz proved to be the ideal welcome act for each evening. We put a grin on event attendees’ faces right from the off, but never steered them away from what they came to experience in the first place.
Specialising in entertainment for corporate events
From freshly baked pizza in DeliVita wood-fired ovens, to cocktails from Mix & Twist, both showroom openings were upscale events in every sense.
Mercedes-Benz chose Silk Street to punctuate these gatherings because of our reputation in entertainment for corporate events. We have set the scene for all kinds of events over the years, including Harrods, Virgin Media, ITV and FT.
Catering for style and luxury remains very much our forte. Our band ensured this pair of high-status events went off without a hitch.
We also received a wonderful review from Gemma Callaghan. Gemma was part of the Mercedes-Benz team responsible for the showroom opening in Harrogate.
“Thank you for your efforts last night in making it such a special evening. It was a great turnout and we had some really fantastic feedback from our customers and colleagues. From Jamie Taylor, Head of Business, myself and all of the staff at Mercedes-Benz of Harrogate we would like to say a massive thank you for attending last night and making it an evening to remember.”
– Gemma Callaghan (Mercedes-Benz Harrogate)
A big thank you to Mercedes-Benz for using our services for both events. The Silk Street Jazz band absolutely loved being such an important part of the proceedings. We were delighted at the opportunity to put on such a show for a well-respected client.
Silk Street: Look. Book. Love.
If you are looking for corporate entertainment at some point in the future, get in touch with Silk Street to discuss your plans. Our select but diverse roster is packed full of incredible acts. Let us bring your upcoming occasion to life, whether it’s an important cocktail party or a Michelin-star dinner. We can send the perfect act for whatever the day or evening demands, ensuring the event goes down a dream with your guests.
All you need to do is look at our portfolio of performers, book the one that you like the most, and love the results. Get in touch with our team today on 0800 756 5512. We’d be happy to talk through your requirements and show you how we can help with your event.